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Podcast Advertising – How To Succeed

Podcast Advertising – How To Succeed

Once your DTC business has the core elements of your marketing strategy implemented, it's time to expand your top of funnel channels. The next layer of expansion can include podcast advertising, streaming television (formerly called OTT), direct mail, and various...

Jason Calacanis: A Career Worth Exploring

Jason Calacanis: A Career Worth Exploring

This is an overview of Jason Calacanis's life, successes, and significance in the tech industry. Jason has had a multi-faceted career that is worth exploring. Humble Beginnings: The Foundation of Jason Calacanis The sun often danced on the familiar streets of Bay...

The Ultimate Marketing Playbook (Updated 2024)

The Ultimate Marketing Playbook (Updated 2024)

Creating a marketing plan is the first step to acquire customers and grow your business. A marketing plan can fill 200+ pages of theoretical fluff, or can be a few pages of actionable, prioritized steps to be effective. I prefer shorter and actionable. No fluff and no...

Do You Need a Brand Book? (Hint: Yes)

Do You Need a Brand Book? (Hint: Yes)

I'm a big believer in simplifying your marketing and scaling 1 - 2 channels until you get to $30m+ in revenue. After that you can expand to additional channels including spending money on brand marketing. The one thing all businesses should have is a brand book. Most...

Get Good at Marketing with These 13 Attributes

Get Good at Marketing with These 13 Attributes

I've held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I've managed and taught at least 100 people how to become great marketers and go on...

How to Launch the Ultimate DTC Brand

How to Launch the Ultimate DTC Brand

Launching a successful direct to consumer brand is hard. Most fail. Unless you have a winning formula to increase your odds of success. This article will give you the guide to the winning formula to launch a direct to consumer brand. 2021 has never been easier to...

How to Grow Your Social Media

How to Grow Your Social Media

Businesses know that the most successful brands these days need to have a strong social media presence to make an impact in the market, but social media isn’t just about getting your name out there. With nearly 50% of the world’s population on social media, brands can...

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