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Reformation’s Strategic Growth Playbook: Lessons in Marketing

In women’s fashion retail, Reformation is a distinguished case study of a brand that has effectively capitalized on the intersection of remarkable growth, digital innovation, and savvy marketing to create a massive and influential brand. Reformation has not only...

Podcast Advertising – How To Succeed

Once your DTC business has the core elements of your marketing strategy implemented, it’s time to expand your top of funnel channels. The next layer of expansion can include podcast advertising, streaming television (formerly called OTT), direct mail, and...

Get Good at Marketing with These 13 Attributes

I’ve held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I’ve managed and taught at least 100 people how to become great...

How to Grow Your Social Media

Businesses know that the most successful brands these days need to have a strong social media presence to make an impact in the market, but social media isn’t just about getting your name out there. With nearly 50% of the world’s population on social media, brands can...

How to Use Content Marketing to Grow Your Business

You can’t talk about digital advertising these days without including content marketing in the conversation. Content is one of the best ways to reach your audiences throughout their journey and get your business more brand awareness, authority, traffic, leads, and...