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Coach’s Huge Comeback with the Tabby Bag

Alright, let’s get to the bottom of how Coach turned the tables with its Tabby bag and basically schooled everyone on winning over Gen-Z. It’s like they had a secret map to the treasure chest that is the hearts (and wallets) of the most elusive shoppers out...

Reformation’s Strategic Growth Playbook: Lessons in Marketing

In women’s fashion retail, Reformation is a distinguished case study of a brand that has effectively capitalized on the intersection of remarkable growth, digital innovation, and savvy marketing to create a massive and influential brand. Reformation has not only...