Do You Need a Brand Book? (Hint: Yes)

I’m a big believer in simplifying your marketing and scaling 1 – 2 channels until you get to $30m+ in revenue. After that you can expand to additional channels including spending money on brand marketing. The one thing all businesses should have is a brand...

How to Get Good at Marketing (learn these 14 attributes)

I’ve held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I’ve managed and taught at least 100 people how to become great...

How to Launch the Ultimate DTC Brand

Launching a successful direct to consumer brand is hard. Most fail. Unless you have a winning formula to increase your odds of success. This article will give you the guide to the winning formula to launch a direct to consumer brand. 2021 has never been easier to...

How to Grow Your Social Media

Businesses know that the most successful brands these days need to have a strong social media presence to make an impact in the market, but social media isn’t just about getting your name out there. With nearly 50% of the world’s population on social media, brands can...

How to Use Content Marketing to Grow Your Business

You can’t talk about digital advertising these days without including content marketing in the conversation. Content is one of the best ways to reach your audiences throughout their journey and get your business more brand awareness, authority, traffic, leads, and...