Aug 20, 2024
E.l.f. Cosmetics (under the e.l.f. Beauty parent name) is one of the more impressive growth stories for any consumer brand in the last few years. They have grown revenue for 21 straight quarters. Let’s dig into the marketing secret that has led to their...
May 1, 2024
April 2024 Update: Reilly has returned to Crocs to run it’s Heydude brand (Croc’s $2.5b acquisition in 2022) as president. Given the momentum and success Reilly drove at Stanley brand there must have been significant compensation tied to getting Reilly...
Apr 4, 2024
Alright, let’s get to the bottom of how Coach turned the tables with its Tabby bag and basically schooled everyone on winning over Gen-Z. It’s like they had a secret map to the treasure chest that is the hearts (and wallets) of the most elusive shoppers out...
Nov 4, 2023
In women’s fashion retail, Reformation is a distinguished case study of a brand that has effectively capitalized on the intersection of remarkable growth, digital innovation, and savvy marketing to create a massive and influential brand. Reformation has not only...
Sep 24, 2023
Once your DTC business has the core elements of your marketing strategy implemented, it’s time to expand your top of funnel channels. The next layer of expansion can include podcast advertising, streaming television (formerly called OTT), direct mail, and...
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