Nov 23, 2022
Creating a marketing plan is the first step to acquire customers and grow your business. A marketing plan can fill 200+ pages of theoretical fluff, or can be a few pages of actionable, prioritized steps to be effective. I prefer shorter and actionable. No fluff and no...
Nov 21, 2022
I’m a big believer in simplifying your marketing and scaling 1 – 2 channels until you get to $30m+ in revenue. After that you can expand to additional channels including spending money on brand marketing. The one thing all businesses should have is a brand...
Nov 20, 2022
I’ve held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I’ve managed and taught at least 100 people how to become great...
Jan 23, 2021
Launching a successful direct to consumer brand is hard. Most fail. Unless you have a winning formula to increase your odds of success. This article will give you the guide to the winning formula to launch a direct to consumer brand. 2021 has never been easier to...
Jan 15, 2021
Businesses know that the most successful brands these days need to have a strong social media presence to make an impact in the market, but social media isn’t just about getting your name out there. With nearly 50% of the world’s population on social media, brands can...
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