Here is a list of questions top operators ask:
- Is our CAC actually good for a business like ours?
- How much of Meta’s reported revenue is truly incremental?
- What percentage of Google should be brand?
- How much creative should a $100M company produce weekly?
- How much should marketing cost as % of revenue?
- What should new customer mix be?
- What retention curves are realistic?
- How much are peers paying agencies?
- What’s working on YouTube?
- Is CTV really working anywhere?
- Which agencies actually produce incremental growth?
- Which attribution systems are operators actually trusting?
- How much should we spend before diminishing returns?
- What happened when another brand tried exactly what we’re considering?
Do you know the answers to these questions for your brand?
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