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Jason Calacanis: A Career Worth Exploring

Updated: September 9, 2024 This is a biography of Jason Calacanis’s life, successes, and significance in the tech industry. Jason has had a multi-faceted career that is worth exploring. Humble Beginnings: The Early Days of Jason Calacanis The sun often danced on...

The Ultimate Marketing Playbook (Updated 2024)

Creating a marketing plan is the first step to acquire customers and grow your business. A marketing plan can fill 200+ pages of theoretical fluff, or can be a few pages of actionable, prioritized steps to be effective. I prefer shorter and actionable. No fluff and no...

Do You Need a Brand Book? (Hint: Yes)

I’m a big believer in simplifying your marketing and scaling 1 – 2 channels until you get to $30m+ in revenue. After that you can expand to additional channels including spending money on brand marketing. The one thing all businesses should have is a brand...

Get Good at Marketing with These 13 Attributes

I’ve held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I’ve managed and taught at least 100 people how to become great...