Aug 20, 2024
E.l.f. Cosmetics (under the e.l.f. Beauty parent name) is one of the more impressive growth stories for any consumer brand in the last few years. They have grown revenue for 21 straight quarters. Let’s dig into the marketing secret that has led to their...
May 1, 2024
April 2024 Update: Reilly has returned to Crocs to run it’s Heydude brand (Croc’s $2.5b acquisition in 2022) as president. Given the momentum and success Reilly drove at Stanley brand there must have been significant compensation tied to getting Reilly...
Apr 4, 2024
Alright, let’s get to the bottom of how Coach turned the tables with its Tabby bag and basically schooled everyone on winning over Gen-Z. It’s like they had a secret map to the treasure chest that is the hearts (and wallets) of the most elusive shoppers out...
Nov 4, 2023
In women’s fashion retail, Reformation is a distinguished case study of a brand that has effectively capitalized on the intersection of remarkable growth, digital innovation, and savvy marketing to create a massive and influential brand. Reformation has not only...
Sep 24, 2023
Once your DTC business has the core elements of your marketing strategy implemented, it’s time to expand your top of funnel channels. The next layer of expansion can include podcast advertising, streaming television (formerly called OTT), direct mail, and...
Aug 31, 2023
Updated: September 9, 2024 This is a biography of Jason Calacanis’s life, successes, and significance in the tech industry. Jason has had a multi-faceted career that is worth exploring. Humble Beginnings: The Early Days of Jason Calacanis The sun often danced on...
Apr 15, 2023
True Classic Tees, founded in 2019, has carved a large niche for itself in the men’s fashion industry. Their rapid growth, focus on product quality, and commitment to customer satisfaction have enabled them to disrupt the market and become a leading...
Nov 23, 2022
Creating a marketing plan is the first step to acquire customers and grow your business. A marketing plan can fill 200+ pages of theoretical fluff, or can be a few pages of actionable, prioritized steps to be effective. I prefer shorter and actionable. No fluff and no...
Nov 21, 2022
I’m a big believer in simplifying your marketing and scaling 1 – 2 channels until you get to $30m+ in revenue. After that you can expand to additional channels including spending money on brand marketing. The one thing all businesses should have is a brand...
Nov 20, 2022
I’ve held multiple marketing roles over the years including CMO at $100m+ brand, agency owner, self-employed product owner, performance marketer, media buyer and social media manager. I’ve managed and taught at least 100 people how to become great...
Recent Comments